Tue 12th Nov 2013
Today sees the launch of the Good Food Ireland Conference in association with Kerrygold, a unique gathering of businesses from the agri food and tourism hospitality industries that are determined to put Ireland on the world stage as a tourism destination for global food lovers. The Conference - Shifting Plates: Influencing Ireland's food choices at home and abroad will be addressed by Minister for Transport, Tourism and Sport, Leo Varadkar, T.D and takes place on Tuesday 19th November in The Shelbourne Hotel, Dublin.
The aim of the conference is to create a forum for new global opportunity, support growth and raise standards within industry to strengthen Ireland's profile abroad. Key influential speakers from the world of food, travel and business including UK journalist Xanthe Clay from The Telegraph, Dr Maureen Gaffney, Darragh McCullough, RTE's Ear to the Ground, Padraig O Ceidigh, Chairman Entrepreneur of the Year, Noel Toolan, International Marketing and Brand Change Consultant as well as top Chefs Ross Lewis, Chapter One and Martin Shanahan, RTE Martin's Mad about Fish will provide learnings and business innovation tips for owners and managers in the tourism and food production sectors.
Indigenous industry is critically important to the Irish economy and none more so than the tourism and agri-food and fisheries sectors. Through proven methodology in linking these two industries, Good Food Ireland highlights a more innovative and sophisticated food culture to drive economic opportunity to its network of businesses. This is why we are proud to support them.
"At our recent Food Summit in partnership with the Web Summit Good Food Ireland did an Irish food showcase for 10,000 international delegates and media. So many had no perception of Irish food and were overwhelmed with the quality and diversity of the experience. There is a major job needed to be done to influence this opinion and Good Food Ireland businesses are perfectly placed to ensure this mind change" says Margaret Jeffares, Founder of Good Food Ireland.
In a recent Grant Thornton Business Insights Survey 99% of respondents' core belief and value based proposition in local Irish food as an integral part of Ireland's international business growth. 94% believe there is a need for increased marketing of food tourism with Good Food Ireland's integrated food tourism strategy and its leading edge website filling this marketing gap, selling Irish ingredient led cuisine to a global audience who want and expect more from their food in terms of quality, authenticity and experience.**
Food tourism is a growing market segment internationally and one in which Ireland is well placed to capitalise on. The industry group, Good Food Ireland and its some 600 members from the food and hospitality sectors have been leading the way, with strict standards for authentic food experience, prioritising local Irish food and providing residents and visitors with one unifying, trusted guarantee for the very best food experience.
The Conference will also see the launch of the Good Food Ireland Prepaid MasterCard, a Food Travel Passport and whole new way to experience Ireland. That same evening An Taoiseach Enda Kenny, T.D. will present the Good Food Ireland Awards hosted by RTE's Kathryn Thomas. For more information on the Good Food Ireland Conference and to view the Shortlisted Awards Finalists visit www.GoodFoodIreland.ie