Thu 17th Nov 2011
The upcoming Good Food Ireland Conference and 5th Annual Awards ceremony will take place on Tuesday, November 22nd at The Shelbourne Hotel Dublin. Speaking in advance, guest of Honour, An Taoiseach Enda Kenny congratulated Good Food Ireland, Founder Margaret Jeffares and the industry members “for the economic benefit they generate through their businesses’ every day, with their local food philosophy”.
Good Food Ireland, the only all-island collection of places committed to offering a genuinely top Irish food experience, supporting Irish farmers, food producer and fishermen, will award those businesses that truly excel. Dublin favourites that have made the shortlist this year include Caviston’s Seafood Restaurant & Food Emporium, Fallon & Byrne, Donnybrook Fair, Eileen Dunne, Dunne & Crescenzi, The Shelbourne Hotel, Brooks Hotel, The Merrion Hotel, Dublin Cookery School, O’Connell’s In Donnybrook, Ely Bar & Brasserie, Ananda Restaurant, The House and Chapter One.
Awards such as the Good Food Ireland Culinary Hotel of the Year, Restaurant of the Year, Cookery School of the Year, “Come and See” Food Producer of the Year and Café of the Year all celebrate Ireland’s rich tradition of hospitality with a key focus on seasonal Irish produce and high quality food producers. The Good Food Ireland Most Innovative Award highlights the business that has embraced innovation and diversification, impressively adapting to changes in the current market environment.
On the same day the Good Food Ireland Conference “Internationalising Irishness – How real Irish food bring benefits to all” has a line-up of key speakers including from the US, Erik Wolf, Founder and CEO of The International Culinary Tourism Association who will deliver the keynote address “What’s in a Name? Authenticity and Ireland’s Food Branding”. Mary Carney, recent Winner of MasterChef Ireland, Kevin Friel, Marketing Manager, Kerrygold, Kevin O’ Sullivan, Editor, The Irish Times and Feargal Quinn,?????? are also among the line-up.
“There is an increasing global awareness of where our food is coming from and many of the world’s best restaurants are promoting a farm-to-fork, local food philosophy. I believe we can maximise the uniqueness of Ireland’s cuisine by valuing our Irishness and promoting the use of the quality food ingredients of our island. It is only then that Ireland can truly become a food tourism destination,” says Margaret Jeffares, Founder, Good Food Ireland.
For further information on the Good Food Ireland Conference and Awards please visit www.goodfoodireland.ie
Contact Vicky Jago, Publicity firstname.lastname@example.org, T. +353 9158693
Margaret Jeffares, Managing Director email@example.com T. 087 6674654
NOTES TO EDITOR -
Good Food Ireland Supreme Award of the Year
The business that this year most strongly reflects the Good Food Ireland philosophy, sharing and partnering with other businesses within the network to generate joint competitive advantage.
Sponsored by Kerrygold
Good Food Ireland Culinary Hotel of the Year
An unforgettable food experience. An approach that celebrates Ireland’s rich tradition of hospitality with a focus on seasonal Irish produce and top quality producers
Sponsored by House of Waterford Crystal
Good Food Ireland Culinary Haven
This award recognises guest accommodation that prioritises a superior local food experience
Sponsored by Hertz
Good Food Ireland Restaurant of the Year
Championing local produce, serving imaginative and unpretentious menus that celebrate both ingredients and producer.
Sponsored by Classic Drinks
Good Food Ireland Food Pub of the Year
Delivering a superior food offer emphasising an Irish-ingredient led experience.
Sponsored by Grant Thornton
Good Food Ireland Café of the Year
The emphasis is on quality local Irish food, demonstrating outstanding service and hospitality.
Good Food Ireland Local Food Shop of the Year
A clear demonstration of local produce combined with appropriate service.
Good Food Ireland Cookery School of the Year
One that empowers engages and entertains. That brings local food alive and celebrates its context and relevance.
Sponsored by Neff
Good Food Ireland Food Producer of the Year
They reflect their terroir, work with the constraints but also celebrate the possibility modern techniques bring.
Sponsored by Bord Bia
Good Food Ireland “Come & See” Food Producer of the Year
We live in a world of dramatic disjoint. To open up, reveal, explain, is a real gift, education in its raw state. This is a producer who generously realises this. In a real way reveals an Ireland that is too often hidden to too many.
Sponsored by Tourism Ireland
Good Food Ireland Newcomer of the Year
The business embracing the network this year which most clearly demonstrates the philosophy of good local food.
Sponsored by Kildare Village
Good Food Ireland Ambassador of the Year
This award highlights the enormous voluntary commitment and belief in the efforts of Good Food Ireland. The winner’s contribution has unselfishly benefited every business within the network.
Sponsored by Foras na Gaeilge
Good Food Ireland Food Lover’s Choice Award
Selected by public users of Good Food Ireland as their overall favourite food destination. Those listing the winner will be entered into a draw, the winner attending the awards as a guest of Good Food Ireland. This person will also present the award with the Taoiseach to the overall winner.
Sponsored by The Irish Times
Good Food Ireland Most Innovative Award
The member who has embraced innovation and diversification, impressively adapting to changes in the market environment.
Sponsored by Failte Ireland
BACKGROUND TO GOOD FOOD IRELAND
Good Food Ireland was founded by Margaret Jeffares in November 2006. Based on her farm in Co Wexford, Margaret’s pioneering vision was to link agriculture with tourism so that food would be marketed as a product like golf in Irish tourism, to create economic benefit and grow Ireland as a food tourism destination. She set about creating a unique umbrella brand with standards and Good Food Ireland now has over 400 top quality businesses around the island of Ireland that all share the philosophy of using Irish food, supporting Irish farmers, food producers and fishermen. They have a passionate commitment to offering the very best Irish-ingredient-led food experience. This means demonstrating, not just stating an adherence to local, seasonal and fresh. These like-minded businesses have chosen to come together under a brand standard and be co-operatively and cost effectively marketed for that standard and daily commitment. They are independently assessed prior to entering the organisation to ensure that the brand standard and consumer guarantee is met. Good Food Ireland markets its network of members domestically and internationally so that holidaymakers and international visitors to Ireland are guaranteed a quality Irish food experience.
Good Food Ireland has represented Ireland at over 300 events in the last 4 years, last year representing its industry network with Tourism Ireland and Failte Ireland for the Volvo Ocean Race around the world. This year the Good Food Ireland Village at The Irish Derby in the Curragh, the IFA Showcase Dinner for the Houses of the Oireachtas, The British Ambassador’s Garden Party and the Taste of the World at the Breeder’s Cup in Kentucky, USA last week were amongst the highlights.
Good Food Ireland’s network of businesses, employ some 10,000 people. Since its inception it has created market awareness and opportunity for many of its members who have explored and developed new business enterprises. Food producers have opened to the public, hotels have created their own food produce, restaurants have hosted food producer evenings and many have increased their purchasing of Irish food as well as supporting the many artisans within the network. Through nurturing relationships and creating greater understanding between 2 different industry sectors Good Food Ireland believes in a strong cohesive and cooperative approach to doing business. “Good Food Ireland’s standards are paramount for industry support and it is only through this strong and unwavering commitment that dedicated consumers will be satisfied and that our country will truly become a culinary destination” says Margaret Jeffares, Founder, Good Food Ireland.