GFI Press Release - Experience GFI at National Ploughing Championships


Tue 11th Sep 2012

GFI will bring to life authentic food experience at the National Ploughing Championships in New Ross, Co Wexford on September 25th – 27th. Local Minister Brendan Howlin T.D. will officially open the Experience on Tuesday. Good Food Ireland is the only consumer standard that ensures commitment to using local Irish food in its approval of restaurants, hotels and other food providers. Ulster Bank will be sponsoring Good Food Ireland’s participation at the event.

I am grateful to Ulster Bank for giving us the opportunity to spread our message at the National Ploughing Championships.  We will continue to strengthen Good Food Ireland as the consumer choice for authentic food experience when eating out or holidaying in Ireland, informing of the benefits for the agri-food sector, local economy and new commercial opportunities for farmers”  says Margaret Jeffares, Founder and Managing Director of Good Food Ireland.

A recent Grant Thornton Survey reported that Good Food Ireland has increased the business profile or heightened the awareness of sourcing local food of almost 70% of its Approved Providers. As a result, 92% of these businesses have increased their purchasing of Irish food, directly contributing in the region of some 50 million to the local Irish economy.

Dr Ailish Byrne, Senior Agricultural Manager, Ulster Bank says; "We are delighted to support Good Food Ireland at the 2012 National Ploughing Championships. We have taken part in the Championships for a number of years and this partnership reflects our continued commitment to the agri-food sector. We continue to listen to the farming community and to businesses in the agri-food sector to ensure we are providing the right levels of funding and support.”

Experience Good Food Ireland at the National Ploughing Championships will include cookery demonstrations from well-known chefs including Darina Allen and Catherine Fulvio using Irish ingredient led recipes as well as food tastings from artisan food producers and talks.  Visit us at Stand 423, Row N, Block 2.

For further details click here


For further information please contact Margaret Jeffares, email or call 087 6674654

Note to the Editor
Good Food Ireland was established by Margaret Jeffares from her farm in Co Wexford in November 2006 to link the agri/food sector with the hospitality sector. Food is a central component of the tourism experience. However, despite being an internationally recognised producer of good food, Ireland had not yet established a reputation for interesting and consistently good cuisine and food service. It was Margaret’s belief that if she could create a market opportunity for trusted authentic food experiences driving business to the hospitality sector, that in turn they would purchase more Irish food from farmers, food producers and fishermen and contribute greatly to the local Irish economy. Margaret created an all island brand standard for food experience– Good Food Ireland.

Good Food Ireland set the standard through strict approval criteria. All providers are independently inspected prior to being recommended and are checked on an on-going basis. The organisation markets its growing network of Approved Providers using the Good Food Ireland brand as an endorsement for authentic Irish ingredient led experience and consistently high quality and service to consumers.


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