Grant Thornton Business Insights Survey 2014 A Foreign Affair - an Ireland Abroad Expereience Gastro Diplomacy strategy is driving growth in food and tourism.
Over 90% of Good Food Ireland members believe the food sector plays a crucuial role in delivering growth in associated sectors.
"The timing has never been more right for our nation’s two biggest truly indigenous sectors, food and tourism to work together in order to drive further growth for the economy. The idea behind a Gastrodiplomacy strategy1 facilitates a more creative approach for these industries to work together in a unique marketing way both at home and abroad for the benefit of Ireland’s food image. Over the past 3 years of this research we have demonstrated the impact of marketing Ireland as a food tourism destination has had on the sector. The resounding message from GFI members is that local Irish food plays an integral role in Ireland's international reputation but that if all stakeholders of Ireland Inc collaborate even more closely and creatively at an international promotional level, we could drive further growth across the sectors, more efficiently and to the wider economy" says Margaret Jeffares, Founder, Good Food Ireland
Some other key findings:
- 81% expect an increase in earnings (profit) in 2014 (2013:88%)
- 4 out of 5 achieved earnings expectations last year (2013: 4 out of 5)
- Turnover of businesses is estimated at €638m for 2013 (up 63% from €390m in 2012)
- Direct employment within the industry has increased to 9,300 in 2013 (up 58% from 5,900 in 2012)
- 90% feel that local Irish food is an integral economic driver for their business