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Over the years Good Food Ireland has received wonderful feedback, firstly from the people who applauded our vision, the agri-food and tourism industries. They were in need of standout and recognition at a time when challenges soared and recognition for doing "something good" every day was not recognised or applauded. Secondly as a consumer facing endorsement for good local food Good Food Ireland drove previous unexplored commercial opportunites for approved members and at the same time highlighted a whole new experience for customers.