Good Food Ireland wins major Irish Tourism Industry Award
Good Food Ireland won a major national award at the inaugural Irish Tourism Industry Awards in Dublin on April 24th 2015, wining the Best Food Experience category for The Food Summit with Good Food Ireland at the Web Summit, one of the biggest technology conferences in the world. The Irish Tourism Awards recognise the country’s most successful and innovative tourism products, services and experiences. They are organised and presented by the Irish Tourist Industry Confederation, ITIC’s industry members, Fáilte Ireland, and Tourism Ireland.
“The Awards give recognition to and promote people, companies and organisations – overseas and at home – that have made significant contributions to developing, marketing, selling and delivering improved visitor experiences in Ireland and to increasing the number of visitors from overseas" said Eamonn McKeown, Chief Executive, The Irish Tourism Industry Confederation.
Over 250 Good Food Ireland approved food and tourism businesses showcased Irish food to 20,000 delegates from 100+ countries over three days last November. 35,000 slices of cooked Irish ham and beef, 54,000 tastings of Irish chutneys and relishes, 10,000 tubs of Irish ice-cream, 432,00 tastings of Irish lamb, beef, pork, duck, chicken, fish, seafood, fruit and vegetables, 480,000 tasting of Irish dairy yogurts and desserts were consumed and the list goes on.
"It was a phenomenal achievement to have pulled off the Food Summit with Good Food Ireland and this award is the highest recognition that we could have received. I am deeply humbled by the massive support and goodwill behind our innovation and our contribution to Ireland’s economy” said Margaret Jeffares, Founder, Good Food Ireland.
Good Food Ireland drives increased sales for Irish food and tourism
Good Food Ireland pioneered the vision for Food Tourism in Ireland by creating an all island brand standard as the consumer facing endorsement for the best Irish food experience through a commitment to local food. Since the foundation of Good Food Ireland in November 2006, it has proven that by leveraging local food in tourism, greater commericial opportunity exists for the agri-food and tourism industries as well as Ireland's economy at large. *In 2012 92% of Good Food Ireland Approved Members increased their purchasing of Irish food over the previous 3 years, contributing in the region of 50 million to the local economy, while in 2013 97% reported they had increased their purchasing of Irish food over the last 12 months. *Grant Thornton Business Insights Surveys 2012 and 2013.
Other Awards Include:
2011 All Ireland Marketing Awards Small Business Marketing Award
2010 Small Firms Association Outstanding Small Business Award
2010 Small Firms Association Achievement Innovation and Excellence in Small Business Award
2008 All Ireland Marketing Awards Marketing Innovation Award
2008 South East Marketing Institute New Business Award
2007 Design Business Ireland Branding and Identity Award