About Us

Why Choose Good Food Ireland

Good Food Ireland® was established in 2006 and is today the Trustmark for best-in-class food & drink of the island of Ireland, a network of like-minded people and places carefully chosen for their passionate commitment to using Irish ingredients, supporting local farmers, food producers and fishermen. Only those businesses that meet the highest standards, through a strict selection process can join the Good Food Ireland Collection. 

Over the last few years we have seen an explosion of restaurants, small cafes, pubs, hotels and country houses using local produce along with passionate people sustainably sourcing Irish ingredients for their food and drink produce, the kind of people and places that Good Food Ireland has celebrated for years.

So what exactly does the renowned green-and-black sign stand for? Since it was first seen in 2006, the sign has traditionally identified hotels and restaurants offering excellent food and drink with a commitment to Ireland's indigenous ingredients, supporting Irish farmers, food producers and fishermen. These are still our guiding principles, but we are now also strongly focused on promoting many other aspects of good food and hospitality, not least, greater transparency in terms of product, service and experience. We are above all passionate about authenticity, distinctiveness and personal service.

Good Food Ireland is selective and focused on ensuring you are directed to somewhere special. We insist on and expect nothing but the best, conducting independent assessments based on strict criteria, to maintain standards and unearth new places. We cannot be comprehensive, but Good Food Ireland is not about everything, it is about the best. Good food does exists throughout the island of Ireland but for genuine point of difference and warmth of hospitality you need to search a little harder. This is what we do.

Quality Guarantee

It is no accident that our Collection is so special. Every business featured in Good Food Ireland is visited personally by our independent inspectors and reviewed, prior to being given our seal of approval. They must meet the highest standards and have a passionate commitment for using Ireland's indigenous ingredients supporting Irish farmers, food producers and fishermen, so we can be assured of our promise to you and of course to each other. 

Each year 100's of applications are received but only a small percentage are invited to join our Collection. 

"Good Food Ireland really is a brand of quality" An Taoiseach Enda Kenny T.D., Irish Prime Minister

Sustainable Food Tourism

Good Food Ireland is committed to sustainable food tourism, supporting Irelands' farmers, food producers and fishermen, benefiting local communities and safeguarding the future livelihoods of local people. We encourage you to respect our way of life, the integrity of our local cultures and their social institutions, to conserve plants and animals, protected areas and landscapes and comply with our local, national and international laws and regulations. 

Good Food Ireland - A Legacy - 10 Year Celebration 2006 -2016

Good Food Ireland has for its first ten years brought Irelands’ food story to life, providing standout and recognition for its approved businesses, creating previously unexplored commercial opportunities and connecting those businesses with food lovers at home and all over the world. It has pioneered the collaborative marketing and development of Ireland’s two biggest indigenous industries, worked in partnership with State Agencies and delivered a destination solution for food lovers. Having represented Ireland, it has promoted its Collection at major International events, like the Volvo Ocean Race, The Breeders Cup World Horse Racing Championship and The Web Summit as well as at numerous events in Ireland’s overseas Embassies, in International Embassies here at home and at trade and consumer shows around the world.

In 2015 Good Food Ireland won the inaugural Irish Tourism Industry Award for Best Food Experience for its overwhelming contribution to Ireland’s image and food tourism reputation at the Web Summit. Good Food Ireland brought together some 300 businesses from all over the island, driving revenue to those businesses in an off peak period and provided Irish food and drink produce and cuisine to 20,000 delegates from 100+ countries. 


Margaret Jeffares, Founder & CEO

Susan Kerr, Director of Operations

Anna Wall, Sales & Marketing

Paul Carey, Head of Quality Assurance & Business Development

Mary Sharry, Accounts

Maurice Keller, Quality Assurance

Dr Detta Melia, Quality Assurance



Chair: Redmond O’ Donoghue, ex Group Chief Executive, Waterford Wedgewood

Margaret Jeffares, Founder & CEO

Darina Allen, Ballymaloe Cookery School

Peter Ward, Country Choice Nenagh

Sean Boland, Hertz Ireland

Bill Kelly, Kelly’s Hotel

Robert Ditty, Ditty’s Bakery

Peter MacCann, The Merrion Hotel

Derry Clarke, L’Ecrivain

Howard Hastings, Hastings Hotels

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