Good Food Ireland

for everyone who simply loves good local food

In November 2006 Margaret Jeffares launched a food and tourism strategy for the island of Ireland under the brand – Good Food Ireland. It is a one-stop shop for everyone who simply loves good local food.

Good Food Ireland is a unique brand for all island food and tourism, marketing the island’s hospitality and food sector under the one umbrella network – promoting members that are committed to using local food produce and working with farmers, fishermen and food producers.

Marketing efforts are in collaboration with Fáilte Ireland, NITB, Bord Bia and Tourism Ireland strategies to ensure we reach our potential target audience.

Good Food Ireland is about standards and has strict brand criteria. Members are independently assessed to ensure that they meet these standards. As an industry organisation where members work on a voluntary basis to promote each other there is a pride and standard that must be maintained by each of them.

Our Customers  We target visitors and indeed Irish people who want to holiday in Ireland and have a quality Irish food experience. They may want to sightsee or stay in a Spa Destination or go Golfing but want a quality food experience with everything they do while on holiday. They want to stay in a 5 star  Hotel, a Country House or a Farmhouse, B&B but first and foremost you want good lood. These are our customers. Our membership offers the best of local Irish food and you can choose to stay, eat, cook and shop in a whole cross-section of places committed to this experience.

Our promise to you You will always get much more than just good local food.
The members of Good Food Ireland are passionate about what they do. They are classed as “best of their type”. There is a genuine hospitality and commitment for all things local and Irish. Good Food Ireland promotes the people behind the food from the chef to the cheese maker and highlights the cultural link between the country, its food and its people.
How will I recognise Good Food Ireland Members as I travel around Ireland?Look out for the Good Food Ireland sign or print out map and directions to member places from the website.

Our Vision is to grow Ireland as a food tourism destination and provide a sustainable future for the hospitality sector, farmers, fisherman and food producers

Our Philosophy is to prioritise the core indigenous ingredients of Irish cuisine and promote local and artisan food producers.

Our Mission  is to co-operatively market our members under one “super brand” to the domestic and international tourist and to ensure that Good Food Ireland members are the number 1 choice for our customers.

What we do for our Members  Good Food Ireland promotes its members through the umbrella brand Good Food Ireland to domestic and international tourists. It offers members cost effective platforms to do business and provides them with operating protocol for business referral, education and information within its all island network. The voluntary commitment from members to grow the network is a win win for doing business.

Organisation Structure  Operates as a marketing organisation driven by the members where they work on a voluntary basis to promote each other and drive the organisation in all their marketing efforts. The voluntary Steering Group with Chairman formulates the strategy. Regional Committees drive the organisation within local communities. Member representatives from a fair cross-section of sectors and geographic spread make up the committees and all are committed to working on a voluntary basis.

Member-get-Member Scheme  – Members nominate others to become members.

Intensive Marketing Plan  for members providing them with opportunity to fully participate – trade and consumer shows, events, food showcases, direct marketing, e-marketing, media visits and familiarisation trips. Good Food Ireland has a framework to do business that can penetrate the local community to the national through to the global international market. It has a thought out focused strategy to do business and to grow Ireland as a food tourism destination ensuring that Good Food Ireland members are the Number 1 choice for everyone who simply loves good local food.

For more information please email: info@goodfoodireland.ie or visit www.goodfoodireland.ie Telephone +353 53 9158693