Conference Format
09.00am – 09.45am Registration and BREAKFAST SHOWCASE from the members of Good Food Ireland
09.45am – 09.50am Welcome – Mairead Lavery, Conference Chair
09.50am – 10.00am Opening Address – Margaret Jeffares, Managing Director, Good Food Ireland
10.00am – 10.15am Special Address – Minister for Transport, Tourism and Sport, Leo Varadkar T.D.
10.15am – 11.00am Keynote Address – “What’s in a Name? Authenticity and Ireland’s Food Branding”
Erik Wolf, President and CEO, International Culinary Tourism Association
11.00am – 11.10am Q&A
11.10am – 11.40am “The Value of Irishness”
Kevin Friel, Marketing Manager, Irish Dairy Board
11.40am – 12.00pm “Using Irish as a Marketing Tool to Drive Business”
Senator Feargal Quinn, Founder, Superquinn
12.00pm – 12.20pm “Harnessing Technology for both the Local and Global Markets”
Fred Karlsson, Founder, Done Deal
12.20pm – 01.00pm“My Local Food Story”
Dr Howard Hastings, Managing Director, Hastings Hotels Group, N.I.
Síle Gorman, Gorman’s Clifftop House & Restaurant, Co Kerry
Peter Ward, Proprietor, Country Choice, Nenagh & Milk Market, Limerick
Aran McMahon, Proprietor, Rua and Café Rua, Castlebar, Co Mayo
01.00pm – 02.00pm LUNCH SHOWCASE from the members of Good Food Ireland
02.00pm – 02.30pm “Measuring, Creating & Sustaining Financial Success”
Ciara Jackson, Manager, Grant Thornton
02.30pm – 02.50pm “How to retain values and relevance in the fast-changing modern world”
Kevin O Sullivan, Editor, Irish Times
02.50pm – 03.10pm “What’s Ireland Eating; Selling our Good Food Story”
Suzanne Campbell, Journalist and Author
03.10pm – 03.30pm “Sustainable Fish and Seafood Traceability”
Frank Fleming, Responsible Irish Fish
03.30pm – 03.50pm “Creating Taste Memories”
Mary Carney, Winner, MasterChef Ireland
03.50pm – 04.00pm Closing Address – Redmond O’ Donoghue, Chairman, Good Food Ireland
There is no excuse for plastic sandwiches. Ireland has come of age and scattered around the country are Good Food Ireland members brimming with the best. Pick up a picnic and head for the hills, writes Clodagh McKenna.
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